The Great Self Driving Exploration

The DfT funded “Great Self Driving Exploration” project aims to explore how we currently travel, how we could travel in future, and understand how self-driving vehicles could help to meet those travel needs. Through this project, we expose people to self-driving vehicles in the most realistic way: participants are introduced to this cutting-edge technology and are invited to ride on a self-driving shuttle and a self-driving pod. Throughout their experience, we documents their emotions, feelings, and views through unique technologies in the field to better understand acceptance and potential adoption. In addition, rigorous educational materials are being developed using behavioural principles, and robust cognitive testing groups and deliberative dialogues are accompanying these trials to raise awareness and improve understanding of this new mobility technology.